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Phelps Strikes Gold Again

In last year’s Olympics in China, Michael Phelps became a legendary figure in the world. He won 8 gold medals in every swimming event imaginable and quickly became the worst acting face of advertising. It’s not so much his dumbfounded look, but his goofy persona that didn’t work for me. His Saturday Night Live appearance was like staying up to watch Last Call with Carson Daly. It was disappointing and disturbing like Daly’s black finger nails (does he still do that crap). Phelps has done ads for Rosetta Stone(which wasn’t bad), Visa and Guitar Hero in which Phelps has speaking and non speaking roles. With his new deal with Mazda, we can only hope he locks it up from now on.

Feivel goes East!

Fievel goes East!

Phelps signed a ‘7-figure’ deal with the Mazda Motor group in the Greater China region. He will be the endorser in Print ads, public appearances and TV commercials for the Mazda 6. This is supposedly the largest single sponsorship for a western celebrity in the history of China. I thought Yao Ming’s teammates held those honors? With slumping demand and sales for cars, Mazda looks for the golden boy to spark the industry and produce results. I just want them to have a voice over ready to make these ads tolerable. Actually, just keep his lines to a minimum and let him flash those medals. Who would have thought an American Gold Medal Olympian could sell cars in China?

RaginRondo

January 15, 2009 - Posted by | Olympic Sports | , , , , , , ,

1 Comment »

  1. Why is Aquaman sporting that Hulk Hogan starter kit mustache? He looks like a defrocked member of the Aryan Nation.

    Comment by flymaster1 | January 15, 2009 | Reply


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